• Zig-Zag Rolling Papers...

    Zig-Zag Rolling Papers...the iconic ‘Zouave’…the French soldier who inspired the idea of rolling his tobacco in gunpowder bag paper after his clay pipe broke. Et voila, the roll-your-own smoke was created! To continue the placement of the brand alongside music, specifically along the lines of indie rock, the ‘Rolling with’ campaign was born.

  • Introducing Rolling With...

    The ‘Rolling with…’ campaign included a series of 5x 3minute videos per artist covering behind the scenes footage and recorded songs in different locations. We gave fans exclusive access to interviews, in-depth footage focused on the artist’s creative process and how they adapt to living and writing on the road.

    We developed a strong creative communication platform for the campaign that reflected the brands current mission statement – Proud to be different. Our ‘band pin’ identity encapsulated the musical link with the target audience and helped us form a suite of design assets for the campaign.

  • Digital activation...

    We created a website that was the hub and centre of activity for the project, designed for all mobile platforms. Working in conjunction with the Universal Music Group creative team, all of the videos were accessed via the website and our Zig-Zag YouTube channel.

    We produced all online advertising assets including radio advertising production (video editing/composition), digital banners for Spotify, NME and Absolute Radio and targeted email marketing campaigns.

    Full social media support working with the music label and artist management across all their channels.

  • Event branding...

    Part of the campaign was to design and develop assets for a final gig featuring both artists including merchandise and overall event branding. This gig signified the end of the campaign.

  • The final gig...

    Have a look at our final video from the gig. It was a great night for all!

Some other projects we've worked on

Please take a look at some other digital projects we've designed and developed.