SOREEN

Deliciously Squidgy Energy since 1938, the brand needed a boost to unlock its full potential, give it more taste cues and a modern contemporary feel without losing its core equities. Using Tasty Energy as our inspiration, we evolved the brand to give it a brighter, fresher feel whilst retaining its logo and core colourways. The range was then developed further for seasonal products, the Christmas range with a snowflake replacing the sunburst, and for the Halloween range, the word Scream replaced Soreen whilst still screaming Soreen!

Marketing Director – Soreen

“Tynan D’Arcy understands the packaging and brand identity requirements of a growing brand in an increasingly competitive arena. They have consistently delivered high and creative solutions, on time, and within budget – and we appreciate that they have often gone the extra mile in order to meet our deadlines.”

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