TOO GOOD TO BE

Perfectly placed to take advantage of the explosion in the Free From market, No G was a premium brand with a great taste, but a confusing pack livery which did not support the brand proposition of amazing taste.

Working strategically with all the brand stakeholders, we developed the project involving research agencies to pin point the correct territory and brand positioning to take maximum advantage of the market growth.

A totally new name, look and feel for the brand was created - the design evolved from medicinal with no taste cues – to loud and proud and shouting handcrafted full on flavour.

OLD DESIGN