Albert Bartlett is Britains favourite branded potato. The famous Rooster potato with compelling heritage needed a refresh to enhance the master brand whilst also enabling visibility of the product on shelf. We forged a modern, fresh design which allowed the range to extend, creating brand synergy across the variants.
The new design allowed for clear navigation, whilst the architecture and message hierarchy carried across to the new frozen range with ease.
“Tynan D’Arcy always meet the brief but also brings insights, innovation and suggestions for alternative approaches. They understand what’s necessary & possible in the frozen sector and deliver creative on time, even when deadlines are challenging. The design work is of excellent quality and the account management is run with friendly efficiency and attention to detail. We value Tynan D’Arcy as our principal design partner on both our fresh and frozen business.”