ALPEN muesli

Give your morning a lift. Alpen was the UK's first Swiss muesli and remains the nation's No. 1 with over 50 years of expertise. We aimed to restore the brand's Alpine vitality credentials, bringing the rugged natural goodness of muesli to the foreground by targeting the 'Natural Foodie'. In doing this we retained the strong heritage of Alpen whilst showcasing more of the product and increasing taste appeal.