As the leading branded boiled confectionary in the UK, Fox’s Glacier Mints have been bringing enjoyment to families since 1922. The mints have always featured Peppy the laid back polar bear. Peppy, along with a playful fox fronted their memorable TV campaign for nearly 20 years from 1970. A true British classic. But Peppy needed a makeover! The brand was still rooted in the 70s, and was in urgent need of restoring it's relevance to a new younger market to drive the brand forward. We developed a design to re-energise and re-establish an iconic brand in a classic, contemporary style, appealing to a much wider audience. The new consistent architecture enabled a strong platform for the NPD pipeline, allowing synergy amongst the range whilst being flexible enough for each range to have its own identity.