Johnson’s baby eco refill

Talk about market leading! Tynan D'Arcy have worked closely with Johnson's Baby to launch the new Eco Refills range, the first baby toiletry brand to launch a paper-based, recyclable refill carton in Britain!

Our striking Eco refill design works in unison with the Johnson's classic tear drop label to make it clear that this is the product parents know & love but in a new format which is better for the planet. A suite of infographics and icons were developed to expand on the eco story around the pack with a light hearted tone as well as to educate on how to use the refill.

The finished result is a ownable architecture and tone of voice that can easily be translated over the entire Johnson's Baby portfolio.