Legs, Legs, Legs!!
We loved injecting some much needed fun and vibrancy into this well respected but ailing British hosiery brand. Ownable range designs supported by striking colourways and bold graphics, worked seamlessly with elegant photography. All anchored by the Pretty Polly masterbrand to achieve strong brand blocking. The move into House of Holland followed the same master principles – strong, elegant and aspirational design. Further successful segmentation of ranges allow for NPD developments with clear differentials.