READY BREK
Ready brek needed to reignite so we refreshed our British classic to build on the positive brand 'glow'. In doing this we also took the opportunity to highlight the excellent health credentials, give new topping ideas and ensure the 'Sachets' messaging had a clear placement in the hierarchy order.
READY BREK ROALD DAHL
2022 sees the exciting launch of our Ready brek Roald Dahl promo packs, bringing to life The BFG, Matilda, James and the Giant Peach and The Witches. These limited edition packs offer the consumer the chance to win Roald Dahl prizes with 7,500 available making the appeal to purchase Ready brek irresistible!
© 2022 RDSC / QB.
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