Back in 2008 when Tynan D'Arcy first pitched and won the rebrand project, the brand was losing traction to own label. Tynan D'Arcy crafted a strong brand blocking pack architecture, which brought the brandmark up to date - and future proofed the overall pack design by highlighting each SKU's USP in a simple, ownable style. We then extended this into key brand visuals, working seasonally across printed adverts and bus shelter designs.
Recently, Tynan D'Arcy have launched the new Sellotape Zero Plastic – a revolutionary plant-based tape and packaging, with all of the Sellotape qualities (extra sticky and easy tear) but now with 0% plastic! We continue to work with Sellotape on exciting NPD projects.