THE WINE SOCIETY BRAND

The Wine Society, founded in 1874, recognised it needed to strengthen its core values and redefine its position in the UK market, becoming louder and prouder in championing the joy of good wine and reaching a new generation of members. The new brand evolution was to bring the Co-operatives purpose alive across all member touch-points and sales channels, we needed to blow the cobwebs off the organisation while maintaining the tradition and heritage that members love about it. Our solution was to seek out the right balance of colour, TOV & imagery to inject modernity and joy into the design. The new identity was brought alive across the whole spectrum - website, social media, emails and printed offers, stationery, signage, delivery van fleet, wine boxes and staff uniforms.

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