KINGSTONE PRESS

The cider market has enjoyed good growth recently, coming mainly from the younger drinker of 18 – 25 yr men and women, but the Kingstone Press core market profile was a older male generation. Creating a lighter, brighter and fresher feel, and changing the key message heirarchy, we brought a new energy to the brand. Following the core rebrand, we then added to the range with two new products, pear cider and wild berry cider, creating a strong range feel.

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