A brand that we have worked on for over 10 years needed a refresh due to the sheer volume of ‘me too’ new entrants in the market. Step forward PINK!! The use of this bright pink smashed all previous colour coding cues, and the different tiers within the range whilst retaining consistency changed the way the category was shopped for ever.


This new brand launch wanted to tap into human health, beauty and male grooming cues and take their tonal elements into this new pet grooming brand. We created everything from the brand name, brand logo, colour palette and product names. We wanted a modern and contemporary brand that retained a quirky element in the name and font style, whilst being reminiscent from something you might buy for yourself - 'beat the pong' ended up beating the competitors!